The download of this type of elements, suppose the capacity to gather information of the activity of the user and has implications in relation to its privacy.
What is a cookie?
Cookies are small files that are downloaded to your computer when you browse websites. A simple example would be when you enter the page of a web email account such as Gmail, Outlook or Yahoo Mail.
Cookies allow a website to recognize a user’s browser and do not contain or collect information. They are used, for example, to keep an authenticated user in an account like the previous ones without having to be authenticated every time he accesses his account. Another example is advertising where based on ads that have previously visited the user, you are trying to offer more relevant ads.
We use the following types of cookies:
- First-party cookies: these are strictly necessary cookies. They allow the interaction of the user by the website using all its functions. (Duration between 23 days and three months).
- Performance and analysis cookies: these are cookies used for analysis and statistics that improve the website experience. By using these cookies you can display more relevant information to visitors. (Duration between 100 days and 1 year).
Likewise, Google Analytics enables in the domain of the website the cookies named:
“__utma”: This is required for Google Analytics to work and has a 2 year expiration period.
“__utmz”: it is used to make the location of the visit, that is, from where and how the user arrived at our website and expires at 6 months).
The objective is to compile statistics: the number of visits, the period of consultations, the search engine used to access the website, the keywords used, the overall location of the visitor, the contents visited on the website, as well as other traffic parameters On the website, always from anonymity.
Google stores this information collected by cookies so that no user is identified. Nor is your IP address associated with any other information you have. In addition, Google Inc is a company that adheres to the Safe Harbor Agreement. Said agreement guarantees that the transferred data will be treated according to the levels of protection of the European regulations. To learn more about Google Analytics you can go to the following link.
How to disable cookies?
All browsers allow you to make changes to enable cookies to be disabled. These settings are located in the “options” or “preferences” of the menu of your browser.
Then we leave the links with instructions for different browsers where you will see how to disable cookies.
However, remember that disabling cookies means losing functionality on many websites.
If you do not want to be tracked by cookies, Google has developed an add-on to install on your browser that you can access at the following link